![]() Games are not permitted to have any sexual themes or nudity, but several have violence and horrifying content.Įach game is user-created, meaning that players benefit from a unique gameplay experience each time they play. Roblox is designed for players of all ages, but there is a lot of social interaction in which adult supervision is encouraged for younger players. To access the vast library of games in Roblox, players can search for the game by title and keywords or navigate to the Discover tab, which lists a menu of popular games. Roblox is available on various gameplay platforms, including Microsoft Windows, Apple Mac, iOS, Android, and Xbox One, via the official website or the Apple App Store and Google Play Store. The game has continued to grow in popularity ever since, boasting over 200 million monthly active users and a library of up to 40 million unique games. Roblox was developed by the Roblox Corporation, founded by David Baszucki and Erik Cassel in 2004, where it remained in a beta-testing phase before being released to the public in 2006. In addition, Roblox offers in-app purchases for Robux the in-game currency used to buy different items for avatars or activate various elements within each game. Players create an avatar, which they use to play through these user-created games. A July Forrester report predicts that consumers still won’t be able to travel freely from one digital environment to another with their belongings in a decade.Roblox is a global online game creation platform where users can create games or play from millions of games made by other users, each with unique rules and ways to play. On the other hand, another survey from Vice Media Group and Publicis Groupe’s Razorfish agency found that more than half (52%) of Gen Z gamers said they want to earn money in the metaverse, and a third of Gen Z respondents want brands to create virtual storefronts.Īnd while some younger consumers aren’t into the metaverse, some experts warn that the concept has a ways to go before it reaches maturity. A Piper Sandler survey released earlier this year found that less than half (48%) of teenagers are not interested in or are unsure of the metaverse. Though brands and retailers are entering the metaverse to appeal to younger consumers, it isn’t clear whether the concept will catch on with Gen Z. The company is also enhancing its Marketplace, which lets users sell digital items for Robux, its in-game currency. Last month, the platform introduced its Roblox Developers Conference, a new in-game advertising format. A year later, the brand unveiled its virtual piazza Gucci Town, complete with digital Gucci items, its Creative Corner for making art and its Vault Plaza exhibition space.Īs it attracts brands and retailers, Roblox is also courting advertisers. Gucci launched its Gucci Garden on Roblox in May 2021. Meanwhile, fashion brands are also diving deeper into the Roblox ecosystem. And l ast year, Forever 21 launched Forever 21 Shop City, a virtual environment where Roblox users can enhance their stores and compete to become the “top shop.” In June, the fashion retailer added its Barbie Summer 2022 Collection to Forever 21 Shop City on Roblox. To attract younger consumers, Walmart has launched two Roblox environments, one dubbed Walmart’s “Universe of Play” and the other “House of Style.” Gap unveiled its virtual experience called “Club Roblox” in May, which features a fashion show minigame, a juice bar and a photo booth. The furniture and home decor retailer joins other fashion brands and retailers in experimenting with Roblox. “The launch of West Elm Home Design makes our company the first specialty home retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm Neighborhood.” President and CEO Laura Alber said in a statement. “We’re excited to expand our company into the metaverse and connect West Elm with the millions of daily Roblox users around the world,” Williams-Sonoma, Inc. The retailer said Roblox users can beautify their virtual spaces with West Elm furniture, lighting, garden accessories and other decorations. West Elm is getting in on the metaverse action to let Roblox users express themselves with the brand’s furniture and decor. ![]()
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